Egyptian media magnate Naguib Sawiris has launched a satellite television network for youths called 'O tv' .

"It will be a television for young people, without religious or loud content," Sawiris was quoted as saying. "Egypt's presence on the satellite platform consists of three or four channels maximum so I thought I could fill this gap with a company which I hope will show good results soon.

We want to report on the good and bad qualities of Egyptian society but without being neither vulgar nor superficial. The aim is to attract the public's attention onto itself and to make people reflect on who they are. Recently, television in Egypt has enjoyed more freedom and, though it's not enough, it's better than nothing. If 'O tv' proves to be successful, the local media reported that the network also plans to launch a music, cultural and cinema channel."